TNA is dead.
It is a phrase many had expected to hear for years, and a reality the company's remaining fans had long learned to accept. When parent company Anthem Sports & Entertainment confirmed they were to rebrand the company under the recently purchased Global Force Wrestling banner, it brought to an end 15 years that came to symbolise the good, bad and ugly of professional wrestling.
There were times, brief and distant at they may now seem, when Total Nonstop Action was the most entertaining wrestling product in the word. However, these flashes of inspiration and moments of glory were inevitably undone in record time, such was the cataclysmic failure of the company to sustain any upward momentum.
Unfortunately, despite glimpses of greatness, TNA became a brand defined more by disaster than triumph. Even during the organisation's embryonic days when the business at large desperately required competition for a freewheeling WWE, the Orlando outfit had a habit not just of dropping the ball, but tripping over it as it tumbled along the floor.
It was perhaps destined for toxicity. Named solely as a not-that-sly reference to the Attitude Era's propensity for scantily clad women, it handcuffed itself from the very beginning, and never truly burst free from the self-imposed shackles as wrestling's easy punchline. And it'll require a 'force' even greater than Jeff Jarrett's latest promotion to wash away the stains left behind.