10 Greatest Vince McMahon Creations

Monsters, morticians and millionaires.

Strowman Green
WWE/Universal Pictures

It's quite startling how little direct input Vince McMahon had in his own success - especially when one considers how quick the man is to take credit for it.

Hulk Hogan was running wild in the AWA before McMahon tapped into his nascent popularity and built his company's national expansion around him. The Royal Rumble match, as much a part of the mainstream lexicon as its ultimate destination, was born from the maverick mind of Pat Patterson.

McMahon micromanaged the life out of the New Generation era with his bizarre and detached insistence that all under his employ must have occupational side gigs to supplement their wrestling income. It was under the combined persuasion of The Kliq, Vince Russo et al. that McMahon grabbed the elusive zeitgeist for a second time. Stone Cold Steve Austin and The Rock, the two biggest stars since the Hulkamania era, had to petition to become extensions of themselves.

McMahon's post-Attitude Era strategy of "Ruthless Aggression" was generic and gave rise to fewer stars than the more maligned New Gen era. Apocryphally, John Cena's backseat freestyling is what first alerted the McMahons to the fact that there was a personality lurking beneath the rookie CAW aesthetic.

Creating out of the box wrestling acts isn't Vince's job, in fairness, even if he assumed that M.O. on television. That said, for all his faults, the man is in the position he is now for a reason.

10. Braun Strowman

Strowman Green
WWE.com

It's possibly premature to include Braun Strowman here, but he has been in order to counter the argument that Vince no longer has any clue what he's doing.

Strowman is a unique quantity, in that he passed through developmental but did not go the NXT route. He bypassed that brand as a result of both the audience for it - his size alone would have triggered the Full Sail faithful, unfairly or no - and McMahon's impatience. You only need look at Strowman to see what Vince sees in him.

Strowman is so good in his role as a sh*t-kicking destroyer that he has virtually subverted this new workrate-heavy paradigm. It's fascinating; the one male singles Performance Center graduate who did not make his name outside of it is a man prematurely called up as a pet project of McMahon's, and not Triple H. He has flourished brighter than even the slightly modified Indy darlings Trips drafted in to legitimise NXT as a touring brand. His push may have been politicised, but that doesn't detract from his success. WWE has never been a meritocracy.

How much of this positioning results from his role as foil to Roman Reigns is up for debate. What isn't is that there is life on the old, grapefruit-testicled dog yet.

Contributor
Contributor

Michael Sidgwick is an editor, writer and podcaster for WhatCulture Wrestling. With over seven years of experience in wrestling analysis, Michael was published in the influential institution that was Power Slam magazine, and specialises in providing insights into All Elite Wrestling - so much so that he wrote a book about the subject. You can order Becoming All Elite: The Rise Of AEW on Amazon. Possessing a deep knowledge also of WWE, WCW, ECW and New Japan Pro Wrestling, Michael’s work has been publicly praised by former AEW World Champions Kenny Omega and MJF, and surefire Undisputed WWE Universal Champion Cody Rhodes. When he isn’t putting your finger on why things are the way they are in the endlessly fascinating world of professional wrestling, Michael wraps his own around a hand grinder to explore the world of specialty coffee. Follow Michael on X (formerly known as Twitter) @MSidgwick for more!