Jerry Lawler was in his typical fine heel form calling out Shawn Michaels for taking chance after chance against Sycho Sid as the pair went to war over the WWE Championship during the 1997 Royal Rumble. 'HBK' was the gallant babyface that night, staring down the mammoth 'Ruler Of The World' to reclaim his beloved title.
He was...less so...10 months later during the iconic inaugural Hell in a Cell battle with The Undertaker.
'The Deadman' battered 'The Heartbreak Kid' all over the structure, then all around it when it had to be opened up to tend to a cameraman the panicked Michaels had assaulted in the melee. The performer Shawn was terrified, but the man himself stretched beyond the storyline bravery of his scuffle with Sid when he plummeted from the edge of the roof to the announce table below.
It wasn't the highest or hardest, but it meant the most and briefly became an oft-replayed vision of WWE chaos. Had Mick Foley gone eight times better eight months later, it'd probably still be played today.
Touring talks on the bump 20 years on, Foley has presumably made peace with a fall that defined his career more than the pin that won him his first WWE Heavyweight Title - it remains as spectacular now as it was back then. He didn't just maximise a minute - he stretched a second, and made it last a lifetime.
Square eyes on a square head, trained almost exclusively to Pro Wrestling, Sunderland AFC & Paul Rudd films. Responsible for 'Shocking Plans You Won't Believe Actually Happened', some of the words in our amazing Wrestling bookazines (both available at shop.whatculture.com), and probably every website list you read that praised Kevin Nash.