WWE is in a period of financial uncertainty. The switch to an 'over the top' digital distribution has proved costly and ushered in an era of cost cutting austerity. While the WWE Network will eventually break even and prove a long term asset, it is right now a loss maker and costly investment. WWE's usually sound financials are shaken. The switch from pay per view was necessary, but it was also fraught with dangers. As such, WWE will lose money this year. To offset this, Vince McMahon has already made a string of staff cuts and budget slashes. Another thing the Chairman should be doing is utilising WWE's assets in a better fashion. Vince owns and is invested in a range of people and resources that he could be utilising in better ways. Perhaps if the WWE realised the true value of the major assets that they have, the company wouldn't then need to make staff layoffs and department cuts. More money can be made from a range of avenues that WWE haven't considered. It is time that everybody involved in the WWE started looking at things differently. Just look at the difference an asset like the WWE Performance Center has made to the industry. Imagine if WWE utilised all their assets as well as they've utilised their developmental sector. There's ten key assets that WWE could be using better.
