10 Most Inept General Managers In WWE History

9. Teddy Long

Jonathan Coachman Shawn Michaels 2006
WWE.com

Teddy Long is a charismatic guy. He’s occupied a number of different roles throughout his 30-year career in the wrestling business, and his loose personality initially made for a welcomed contrast to the stiff, all-business types that typically occupied Raw and SD’s GM roles. Moreover, he ruled the roost on SmackDown for four full years before moving on to ECW, then back to the Blue Brand. He must have been a good General Manager, right?

Absolutely not.

The idea of throwing Long - who’d worked exclusively as a manager and referee for WWE up until then - into an authority role felt random enough, but his reign was characterised by one thing alone: repetitiveness.

Teddy Long had precisely two solutions to any given problem. If a single wrester is getting unruly, he’s going one-on-one with The Undertaker. If a group of four or more workers are causing a ruckus… it looks like we’ve got ourselves a tag team match, “playa”.

Long undoubtedly has his strengths as a performer, but his inept decision-making has become a running joke in professional wrestling. Can anyone name a single memorable thing that Teddy did throughout his tenure as GM?

Didn’t think so.

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Andy has been with WhatCulture for six years and is currently WhatCulture's Senior Wrestling Reporter. A writer, presenter, and editor with 10+ years of experience in online media, he has been a sponge for all wrestling knowledge since playing an old Royal Rumble 1992 VHS to ruin in his childhood. Having previously worked for Bleacher Report, Andy specialises in short and long-form writing, video presenting, voiceover acting, and editing, all characterised by expert wrestling knowledge and commentary. Andy is as much a fan of 1985 Jim Crockett Promotions as he is present-day AEW and WWE - just don't make him choose between the two.