10 Most Tone-Deaf WWE Moments
9. CM Punk Pinned In The Elimination Chamber
Paul Heyman had pitched a plan that revolved entirely around the crown jewel of his revived ECW product, even if he didn't expect to be there to experience the glory himself.
With one foot already out the door before Vince McMahon's stubbornness lifted his whole body right out of the industry after the disastrous December To Dismember 2006 pay-per-view, Heyman's hope was that his pet project's undefeated streak continuing through the Extreme Elimination Chamber would keep the brand alive long beyond his enthusiasm completely dying.
Blinded by his love of Bobby Lashley, The Chairman killed his golden goose and his only other babyface hope in the process.
Seeing the match completely differently, Punk was pinned by Rob Van Dam as per McMahon directives, before he was rapidly despatched to clear the way for Lashley to be the conquering hero over monster heels Test and The Big Show. That finale was as sh*te as it sounded, with Bobby anointed the Champion of a murdered brand.
ECW as it was took years to recover from such a shambles, as did 'The Straight Edge Superstar' himself.