One of the weirder ironies in modern wrestling is that so many words are uttered, across WWE's heavily scripted flagship programming and the bottomless expanse of social media - and yet so few actually resonate.
The sheer volume is precisely the reason why: with a writing room almost as stacked as catering, WWE has broken the infinite monkey theorem. There are several monkeys in that room - 30+, at last count - and yet, though this system has been in place for well over a decade and a half, they have yet to produce the complete works of Shakespeare. In fact, as RAW rolls on, the monkeys are closer to producing the complete works of Vince Russo.
Consider the recent forklift angle on SmackDown and, subsequently "developed" on social media. It is as hokey as all hell, and worse, there was nothing to sell in a delightfully over-the-top, JR-style way. This isn't so much BAH GAWD THEY KILLED 'IM!, but quietly, flatly, "I'm pretty sure Roman is OK, actually, come to think of it. Phew, glad that's over".
This writing team will never come close to scripting anything unforgettable. To truly make a lasting impression, true genius is required.