10 Strongest Sellers In WWE Today

Who's the best at the lost art of "selling"?

Brock Lesnar selling
WWE.com

"Selling" is loosely defined as "persuading someone of the merits of", or, in other words, making someone believe in something. In pro-wrestling, the word is often meant to describe the way a performer reacts to an opponent's offence, or to appear as if they've been hurt. Not to be confused with the act of "registering", which is to acknowledge that an offensive move has landed but without showing any signs of damage or prolonged affect, selling is considered a lost art by many wrestling minds.

Considering every match's outcome is pre-determined and many of the moves and spots that take place are pre-configured and choreographed, the ability to sell is crucial for fans to believe in what they're watching.

Years ago, before kayfabe died and Vince McMahon openly revealed the truth, professional wrestlers believed they needed to protect the business by not doing anything that would reveal the true nature of the industry. The belief was that if the public found out that what these athletes were doing was fixed, no one would want to watch it, much less spend money on it, and they would all be out of jobs. This made "selling" a necessity, and a way for wrestlers to keep their guard up.

While the art of the sell has undoubtedly faded from WWE over the years, there are still several talents that recognize its importance. The following 10 WWE superstars have become the very best at the lost art of "selling".

10. The Revival

Brock Lesnar selling
WWE.com

Starting off the list is a tag team that is definitely main roster-ready, former two-time NXT Tag Team Champions The Revival.

With all due respect to The New Day and everything they've accomplished and will accomplish this year, The Revival is arguably the best tag team on either roster right now (NXT or WWE). While American Alpha could make an argument for that top spot as well, their booking has cooled them off as of late but it's likely temporary.

Scott Dawson and Dash Wilder have consistently put on incredible matches show after show, TakeOver after TakeOver, and their ability to sell and tell a story in between the ropes is a big reason why.

During the recent match against DIY at NXT TakeOver: Toronto, some of the loudest reactions of the night came when The Revival found themselves in peril. Rather than fans popping at high spots or right after breathtaking displays of athleticism, this match - as do many that feature The Revival - saw fans reacting most at the moments that were less-intensive physically but off-the-charts emotionally. It speaks to the duo's (as well as DIY's) selling abilities.

It's strictly a matter of time until Dash and Dawson are called up to the main roster, but when they go, their ability to sell will be showcased even more.

Contributor
Contributor

A former stuntman for Paramount Pictures, Matt enjoys sports, water skiing, driving fast, the beach, professional wrestling, technology, and scotch. At the same time, whenever possible. Having attended many famous (and infamous) shows including WrestleMania XV, In Your House: Mind Games, and the 1995 King of the Ring, Matt has been a lifelong professional sports and wrestling fan. Matt's been mentioned in numerous wrestling podcasts including the Steve Austin Show: Unleashed, Talk Is Jericho, and Something To Wrestle With Bruce Prichard. As a former countywide performer, Matt has been referred to as Mr. 300 for his amazing accomplishments in the world of amateur bowling. He is also the only man on record to have pitched back-to-back no hitters in the Veterans Stadium Wiffle Ball League of 2003.