His name may not hold the same mainstream currency as those of Hulk Hogan or The Rock, but few have managed to rewrite the WWE rulebook like Goldust.
The flamboyant, androgynous character that he brought to our screens in the experimental 1990s was unlike anything the traditionally macho and closed-minded world of professional wrestling had ever seen, instantly becoming one of the most recognisable of the entire era as a result.
Two decades later, Goldust remains in gainful employment with the industry's number one promotion. Furthermore, he still occupies a unique space on the company's roster as the undisputed leading eccentric in the locker room - all at the ripe old age of 48.
Part of the enduring appeal of his gimmick is the fact that he constantly manages to reinvent himself. As the WWE creative team have discovered over the last 20-odd years, there's simply no end to the potential of a performer who is prepared to go places most wouldn't even contemplate.
The downside to that, of course, is that - like a public figure whose dubious high school Tweets are suddenly brought into the spotlight - there are going to be one or two moments that come back to haunt you...