"You don't know Jack!" was the tagline to WWE's latest, quickly-retconned Jack Swagger character repackage.
Though the All-American American hasn't quite suffered from schizophrenia to the extent that Ed "Brutus The Barber Beefcake/The Booty Man/The Disciple/The Zodiac" Leslie* did, he's been through the wringer so often that we actually don't know Jack. For once, WWE were telling the truth. And, given that he has successfully sought his WWE release, it appears we never will. Not that WWE had any intentions of following through on his pun-based non-push, mind - he wrestled once on SmackDown in 2016 before he was banished back to the outer reaches of WWE. He ended his stint in WWE by putting over Baron Corbin on the house show circuit.
Swagger has been a collegiate athlete, a Tea Party sympathiser and another of Vickie Guerrero's many paramours, but one paradoxical constant has anchored his career: complete and utter inconsistency.
You didn't know Jack - how could you, given that WWE didn't know what to do with him? - but, in about twenty minutes, you will.
*Incidentally, and hilariously, Leslie also went by "The Man With No Name" for a brief time. He had 16!
Scott Fried is a Slammy Award-winning* writer living and working in New York City. He has been following/writing about professional wrestling for many years and is a graduate of Lance Storm's Storm Wrestling Academy. Follow him on Twitter at https://twitter.com/scottfried.
*Best Crowd of the Year, 2013