In 1999, WCW were in the midst of trying to liven up their brand by creating a new logo and entrance set for their flagship show, Monday Nitro. To this day, many fans are split on the 'new' WCW logo, one which was quite the departure from the clearly defined branding of before. Taking out an advert in USA Today, WCW wanted to advertise the fact that the April 5, 1999 episode of Nitro would be somewhat of a rebirth for the program, and for the company as a whole. In typical WCW fashion however, the ad was inconclusive, not even the most ardent of wrestling fans could have known it was about WCW. The new logo was shown, but there was no mention of WCW. Instead, the advert simply encouraged fans to tune into TNT at 7pm on April 5, and had a quite baffling choice of slogan to accompany that text. Overlapping the actual WCW logo, 'Looks like something a bird left on the hood of my car' was written in plain white text, completely undermining the new choice of logo and destroying credibility right out of the gate. Who made these decisions!?
