Morgan Freeman once sagaciously stated that the way to stop people discriminating against race was to stop talking about race altogether. Whilst it's not quite so simple as that, they're wise words nonetheless.
Sadly, so long as wrestling is around, it seems it can never be a possibility.
Just this past week, WWE found themselves embroiled in a damaging PR storm following Jinder Mahal's unequivocally racist derision of Shinsuke Nakamura on SmackDown. Whether he was playing up the racial stereotypes for heel heat or not is entirely irrelevant; the lallation clearly pushed the segment beyond the boundaries of good taste.
The company argued that Mahal is a fictional character, designed to cover sensitive issues relevant to the real world. But was it really necessary? That real world could do without artificial racism in its light-entertainment.
A look back throughout the history of the company, and it becomes clear that WWE are generally the antithesis of Freeman's philosophy. More often than not, they haven't just described people by race, but defined them by it. Talent, personality, experience: none of that really matters when constructing a persona. It's what's on the outside that counts.