CM Punk once famously called Vince McMahon "a millionaire who should be a billionaire," and given the way that WWE has handled Seth Rollins - a star who should be a superstar - over the past seven years, it's not hard to see why.
Rollins has continuously been one of the most talented men on WWE's roster, ever since getting called up from NXT in late 2012. He already had a reputation as an incredible independent talent before the company ever signed him, but once he hit the big time, he adjusted to it perfectly.
While Rollins was initially seen as "the workhorse" of The Shield, it wasn't long before he proved that he had the presence of Roman Reigns and the charisma of Dean Ambrose. When he split from the group and turned heel, he soon became the most promising young star WWE had seen in years.
Three years later, though, Rollins is a tepid babyface who's not considered a threat to the Universal Championship or Roman Reigns and Brock Lesnar's dominance of the Raw brand. Though he's only 31 and still has many years left to his career, this wasn't where fans expected to see him now. What went wrong? Bad booking, of course.
Here are 10 time WWE screwed up with Seth Rollins: