10 Ways WWE Can Be THE Cool Wrestling Company Again

9. Break The Shackles

kenny omega
WWE.com

WWE's star-making formula just. Isn't. Working.

Part of the problem is that Vince McMahon remains the only decision-maker, and he is intent on micromanaging (and castrating) talent. Moreover, the company's arrogant, weird "We're not wrestling" approach means that booking has long since been out. Writing is the new normal. This writing often manifests itself as bloated, juvenile, back-and-forth sh*t-slinging. It flies in the face of everything that once made wrestling so great. Can you imagine Scott Steiner standing there for longer than a minute, like a sap, as Enzo Amore rags on him? No. He'd beat the f*cking sh*t out of him. WWE makes it impossible to get behind these feckless jabronies.

"Well Miz," said Jason Jordan a few months back, "when it comes to boos, you're the expert on that, aren't you?" Somebody was paid a fortune to type that.

Flair's space shuttle studio promos of the mid-to-late 1980s; Austin's seminal 3:16 spiel; Triple H's envelope-pushing of mid-1998 - the grand history of wrestling is written by wrestlers, not wrestling writers.Randy Orton is better craic on Twitter this week than he's ever been holding a WWE microphone. WWE is in cost-cutting mode, per several reports.

Bring back the pyro, and fire the writers.

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Contributor

Michael Sidgwick is an editor, writer and podcaster for WhatCulture Wrestling. With over seven years of experience in wrestling analysis, Michael was published in the influential institution that was Power Slam magazine, and specialises in providing insights into All Elite Wrestling - so much so that he wrote a book about the subject. You can order Becoming All Elite: The Rise Of AEW on Amazon. Possessing a deep knowledge also of WWE, WCW, ECW and New Japan Pro Wrestling, Michael’s work has been publicly praised by former AEW World Champions Kenny Omega and MJF, and surefire Undisputed WWE Universal Champion Cody Rhodes. When he isn’t putting your finger on why things are the way they are in the endlessly fascinating world of professional wrestling, Michael wraps his own around a hand grinder to explore the world of specialty coffee. Follow Michael on X (formerly known as Twitter) @MSidgwick for more!