Vince Russo made Vince McMahon a lot of money campaigning for the concept of Superstars that couldn't get along being forced to for the good of an unclear longterm goal.
For years during his time as editor of the transcendent Raw Magazine (particularly during 1996 and 1997 when the company itself was trailing WCW as industry leader), Russo pitched his own angles between wrestlers that made little sense until he wrote around the logic holes to generate drama. Within several of the fantasy scenarios that ultimately earned him a spot on the writing team, he spoke of heels fighting heels, babyfaces exhibiting shades of gray and strange bedfellow units that created curiosity where there had previously been indifference.
The third dream was realised multiple times as the Stone Cold Steve Austin character caught fire. His proto-"D.T.A" patter resulted in him severing ties with Brian Pillman, barely ever making nice with Tag Team Championship partner Shawn Michaels, and routinely assaulting Mick Foley despite the loyalty the Mankind and Dude Love personas repeatedly showed him.
This all made complete sense to Russo; performers were people, really, and people sometimes work with other people they just don't like. As with many of his concepts at the time, it got over in the hands of a specially-selected few.
It has aged badly beyond those embryonic efforts, but has thrown up some absurdly unique duos along the way...
Square eyes on a square head, trained almost exclusively to Pro Wrestling, Sunderland AFC & Paul Rudd films. Responsible for 'Shocking Plans You Won't Believe Actually Happened', some of the words in our amazing Wrestling bookazines (both available at shop.whatculture.com), and probably every website list you read that praised Kevin Nash.