10 Wrestlers Who Gambled On A New Catchphrase

"I don't know what the Rock is cooking...smells like..."

Shut Up Juice
WWE

Hello, and welcome to 10 Wrestlers Who Gambled On A New Catchphrase.

WhatCulture's resident catchphrase king Adam Wilbourn isn't included here - he's not a wrestler, he's Alan Partridge - but through sheer force of will and incorrigible personality, he is a successful gambler. He got "We are gathered here today" over.

If this is all a bit impenetrable, then why haven't you subscribed to WhatCulture Wrestling on iTunes, Spotify, or wherever you get your podcasts from?

A catchphrase is - or should be - the opposite of impenetrable. They should be easy to understand, reflective of character, and in general an easy shortcut to generate a crowd reaction. Bret Hart's 'Best there is, best there was, best there ever will be' was an all-timer because it was a strong, clean, alliterative argument, the repetition of which worked to convince fans of his genius. "Suck it!" worked because can they say that? Edge and Christian's "For the benefit of those with flash photography..." was totally inspired because they became stars by working their own paparazzi.

They were all great.

Not to piss in their Mr. Chips, but even the demigods of pro wrestling were crap at Catchphrase...

10. Mr. Ass: No Psychology

Shut Up Juice
WWE.com

Mr. Ass had a fabulous, well-manicured ass, and he loved the asses of other people.

He loved to love 'em, he loved to kick 'em, he loved to shove 'em, he loved to stick 'em. He also loved to flaunt 'em, which was as dumb as a Ryback King Corbin baby because he only had one ass, as prominent as it was. Mr. Ass - Jesus Christ, imagine calling the Rock Mr. Eyebrow - sure loved asses. He was fixated on asses. There wasn't enough time in the world to dedicate to this obsession of his. So many asses, so little time...

So it was rather strange that, for a few weeks in the gross Vince Russo WWF, he unveiled a new catchphrase. "Two in the pink...one in the stink!" he'd say, as a call and response.

Three in the stink, surely. He didn't call himself Mr. Puss.

Was it successful?

Genuinely, your writer can't be too sure whether this actually happened or not. Conducting a colonoscopy of Google does yield very slight corroboration, but this might be shared Mandela Effect. So no.

It was not successful.

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Contributor
Contributor

Michael Sidgwick is an editor, writer and podcaster for WhatCulture Wrestling. With over seven years of experience in wrestling analysis, Michael was published in the influential institution that was Power Slam magazine, and specialises in providing insights into All Elite Wrestling - so much so that he wrote a book about the subject. You can order Becoming All Elite: The Rise Of AEW on Amazon. Possessing a deep knowledge also of WWE, WCW, ECW and New Japan Pro Wrestling, Michael’s work has been publicly praised by former AEW World Champions Kenny Omega and MJF, and surefire Undisputed WWE Universal Champion Cody Rhodes. When he isn’t putting your finger on why things are the way they are in the endlessly fascinating world of professional wrestling, Michael wraps his own around a hand grinder to explore the world of specialty coffee. Follow Michael on X (formerly known as Twitter) @MSidgwick for more!