The only thing better than holding the world title once is holding it twice, and the only thing better than holding it twice is holding it three times, and - well, you get the point.
The likes of Rob Van Dam, Chris Benoit, and Eddie Guerrero are rightly recognised as being among the most talented wrestlers of their generation - yet the charge against them is that they didn't have the ability to lead the company (and, hence, their respective title reigns were each disappointingly short-lived).
And even those who did once over achieve the status of franchise player can one day expect a steady climb down the card, culminating with the chastening realisation that they may never get their hands on that coveted world championship again.
The point is: the wrestling business is ruthless, and today's stars - whose positions are perennially under threat from hungry young upstarts fresh off the indie conveyor belt - must learn to cherish each precious moment they have with gold around their waist.
Because frankly, you never you know which title reign could be your last.