Whilst much of wrestling Twitter didn't really know what to do with itself after NXT's impending move to Wednesday Nights on USA Network became an impending reality, All Elite Wrestling's Nick Jackson was typically quick to keep his typing finger on the pulse in under 280 characters.
"We aren't scared" followed "Bring It On" on the youngest Buck's timeline as the details were fleshed out, with both messages suggesting a willingness to embrace the Wednesday Night War narrative rapidly conjured up in light of the news.
NXT is a curious weapon for WWE to utilise in its attempt to push back the potential charge of AEW's as-yet-untitled weekly television show. It doesn't have quite the in-built audience of a Raw or SmackDown in terms of quality, but the profile of the viewer skews closest to the potential All Elite regular.
The prevailing hope here is that show quality will decide the weekly winner rather than budgetary or marketing reach. As wrestling fans, the want should be for your precious investment to be earned rather than purchased by squabbling billionaires.
Despite the huge push expected from both sides ahead of the first head-to-head on October 2nd, AEW's brand spanking new offering currently has a touch more curiosity around it in the bubble than whatever the rebadged and enhanced black-and-gold brand may put out.
But this is only the very beginning of this remarkable story...
Square eyes on a square head, trained almost exclusively to Pro Wrestling, Sunderland AFC & Paul Rudd films. Responsible for 'Shocking Plans You Won't Believe Actually Happened', some of the words in our amazing Wrestling bookazines (both available at shop.whatculture.com), and probably every website list you read that praised Kevin Nash.