Anyone who runs a successful business enterprise will tell you that they've had to take one or two risks to get where they are today. It's a fact of life that you have to spend money to make money, and whenever you spend it, there's always a chance you won't get it back.
Risk is arguably even more prevalent in the world of professional wrestling, an industry where a company's fortune is determined by fans who are often drawn to the bizarre and the unfamiliar, where things that look ridiculous on paper can bring in buckets of cash.
It's in this context that WWE, led by mad scientist Vince McMahon, have over the years carried out a series of hare-brained experiments, hoping that if they throw enough random ideas at the wall, one or two of them - by the law of averages - are bound to stick.
And, to give them their due, a lot of them have. The Royal Rumble, WrestleMania, D-Generation X, Elimination Chamber; all of these were once ideas floating around the brains of WWE's decision-makers, and it's only by trying them out for real that they could realise their potential.
And then there are the experiments that weren't so successful...