Fans went into meltdown when Chris Jericho returned ahead of the 2012 Royal Rumble and said absolutely nothing until the go-home edition of Monday Night Raw.
His comeback was foreshadowed by the airing of some elaborate vignettes set in an empty school but Jericho appeared to be attempting to skew the obvious narrative by shutting the hell up instead of explaining what the f*ck it (or even, his return) was all about.
Thirsty for intrigue during one of the most creatively barren periods in company history, audiences relentlessly speculated on what it could all mean. His return had played to type before he subverted expectations with silence, sadness, then cynicism.
Was he making a point about the overly scripted promos killing characters? Had the serious gimmick he'd previously played in 2010 warped his ability to be himself? Was he testing everybody's patience with fake smiles, fake tears and a fake appearance in a six-man tag he walked out on?
"It's gonna be the end of the world as you know it", were the long-awaited last minute words.
"All of that, for those few words?" quibbled commentator Jerry Lawler, in gimmicked confusion. It was the most astute remark he'd made in years. Jericho didn't win the Rumble, the world didn't end, and his charge into a WrestleMania didn't remotely focus on what audiences had seen - or hadn't - the prior month.
Square eyes on a square head, trained almost exclusively to Pro Wrestling, Sunderland AFC & Paul Rudd films. Responsible for 'Shocking Plans You Won't Believe Actually Happened', some of the words in our amazing Wrestling bookazines (both available at shop.whatculture.com), and probably every website list you read that praised Kevin Nash.