10 WWE Plans Doomed From The Start

9. Matt Turns On Jeff

Seth Rollins Stephanie McMahon
WWE.com

One of the few cases of TNA/Impact Wrestling managing something WWE never could, the 'Broken' Universe was finally the stage best suited for Matt and Jeff Hardy to work against one another instead of in tandem.

Ironically, it worked so well that there was no option but to pair them again, kicking off a run that brought them back to WWE in 2017. It had perhaps taken the company eight years to forgive and forget the listless rivalry born almost entirely out of Vince McMahon's stubbornness rather than either's particular penchant for working together again.

Jeff was WWE Champion heading into a Royal Rumble 2009 bout with Edge but was living through hell thanks to a mysterious figure running his car off the road and even taking kayfabe credit for the real life house fire that tragically killed his dog.

The table had been laid for Christian's WWE return from TNA, with 'Captain Charisma' scheduled to take Edge's side for a reboot of the legendary Attitude Era series between the pairs as headliners. Less of a spoiler than an obvious outcome, the prevalence of the story annoyed McMahon enough that he put a swerve-turning Matt in the spot instead.

The feud's origin story was little more than a p*ssed off Vince. The conclusion was probably quite similar when the warring siblings tanked on his 'Grandest Stage' a few months later too.

Contributor
Contributor

Michael is a writer, editor, podcaster and presenter for WhatCulture Wrestling, and has been with the organisation over 7 years. He primarily produces written, audio and video content on WWE and AEW, but also provides knowledge and insights on all aspects of the wrestling industry thanks to a passion for it dating back over 30 years. As one third of "The Dadley Boyz", Michael has contributed to the huge rise in popularity of the WhatCulture Wrestling Podcast, earning it top spot in the UK's wrestling podcast charts with well over 50,000,000 total downloads. He has been featured as a wrestling analyst for the Tampa Bay Times and Sports Guys Talking Wrestling, and has covered milestone events in New York, Dallas, Las Vegas, London and Cardiff. Michael's background in media stretches beyond wrestling coverage, with a degree in Journalism from the University Of Sunderland (2:1) and a series of published articles in sports, music and culture magazines The Crack, A Love Supreme and Pilot. When not offering his voice up for daily wrestling podcasts, he can be found losing it singing far too loud watching his favourite bands play live. Follow him on X/Twitter - @MichaelHamflett