Dolph Ziggler is close to joining the group of perennial WWE under-achievers, where he will be welcomed by the likes of Mr. Perfect, Shelton Benjamin and John Morrison.
To be fair to the 37-year-old, he has at least tasted world title glory - but it's starting to feel like a lifetime ago, such is the head-scratching way the company's creative team has begun to regard him over, in particular, the last 12 to 18 months.
To make matters more perplexing, there is little indication that Dolph is - or has any point been - a backstage nuisance. He seems, in fact, to be remarkably Zen about the fact that he is being treated as little more than a joke (a six-figure WWE salary probably helps, though).
Unless there's something we're missing here, the explanation seems to be as simple as the belief that his moment in the spotlight has been and gone, with younger, less battle-worn stars now being given the sort of opportunities that might otherwise have come his way.