11. Create New Stars
This is one of the most severe problems plaguing the company. Time and time again theyve had the opportunity to do something that would push a talent to the upper echelon of the business, and they keep stumbling with every attempt. Just this year alone theres been at least six examples of guys who could have been made that werent. Theres a school of thought that Vince McMahon actively works to hinder the pushes of his talent because hes in fear of someone becoming bigger than the brand, and if thats true its so incredibly short-sighted that its baffling to even contemplate. The bigger a star someone becomes, the more that will benefit WWE. Their refusal to capitalize on the mainstream publicity Daniel Bryans Yes! chants were drawing seems to be evidence of this thought process, and it makes no sense. The 50/50 booking is killing these men and women, and now theyre left with a roster full of talented workers who with the exception of about three people are all essentially midcarders. If you keep telling the fans that these superstars dont matter and nor do their wins and losses, eventually were going to believe you and stop caring. That appears to be whats happening now. Literally the only people on the entire roster who are better off than they were a year ago are Sheamus and The New Day. How is it possible to be that incompetent?
Brad Hamilton
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Brad Hamilton is a writer, musician and marketer/social media manager from Atlanta, Georgia. He's an undefeated freestyle rap battle champion, spends too little time being productive and defines himself as the literary version of Brock Lesnar.
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