So that was the week after Backlash - possibly the most pertinently named WWE PPV of all time, given the reactions from fans to Jinder Mahal's controversial win, and one that perfectly delivered on the company's agenda to get social media response. Who cares what the good/bad comments split was: it was being talked about.
In the wake of that world-changing win, focus now turns to what happens next. Will Mahal keep the belt to appease the growing Indian audience? Might Shinsuke Nakamura get pushed into the championship picture to appeal to the new Japanese WWE audience? Could someone else win not related to lucrative foreign territory deals? No, definitely not that last one.
Non-Jinder news has focused on Brock Lesnar's potential future matches against all of Raw's top stars, on Randy Orton's house show hiatus and on SmackDown's issues without John Cena's ticket sales. Elsewhere, Matt Hardy failed to trademark his Broken gimmick (but WWE definitely still want it), Adam Cole is reportedly on his way and The Mae Young Classic will have actual, real-life female announcers. The times they are a-changing.
And through it all, the superstars took to social media to show off their gym bodies, their beach bodies and their awful bruises in two cases.
This was the week in WWE Instagram...