5 Most Insane Things Happening In Wrestling Right Now (Oct 12)

3. File For A Trademark, Quick

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The marketing-daft WWE haven't yet settled on an official name for the Braun Strowman, Drew McIntyre and Dolph Ziggler allegiance, probably because they were quickly thrown together as foils for the quickly-reformed Shield.

Strowman himself has referred to his associates as the "Dogs of War". This hasn't taken off, which is a shame, because we might perceive this unit as a unit, as opposed to the Big Dog's dinner, if WWE had bothered to label and formally designate them as such.

Enter Michael Cole to clear up the confusion.

Now, Cole, being a WWE commentator, is unable to use a pronoun, pal. He can't just say "they" won, which makes his life difficult, considering the faction bears no name. He instead settled, midway through the Super Show-Down six-man, on "Strowman and Company". This sounds like an accountant's firm. On RAW, after the two tandems went 50/50, Cole credited Drew McIntyre for picking up the win on behalf of "McIntyre and Company". This sounds like a Scottish accountant's firm.

This is unimaginative. Surely, WWE can do better.

The Monster Among Men?

The Mountain Range?

**1/4?

Contributor
Contributor

Michael Sidgwick is an editor, writer and podcaster for WhatCulture Wrestling. With over seven years of experience in wrestling analysis, Michael was published in the influential institution that was Power Slam magazine, and specialises in providing insights into All Elite Wrestling - so much so that he wrote a book about the subject. You can order Becoming All Elite: The Rise Of AEW on Amazon. Possessing a deep knowledge also of WWE, WCW, ECW and New Japan Pro Wrestling, Michael’s work has been publicly praised by former AEW World Champions Kenny Omega and MJF, and surefire Undisputed WWE Universal Champion Cody Rhodes. When he isn’t putting your finger on why things are the way they are in the endlessly fascinating world of professional wrestling, Michael wraps his own around a hand grinder to explore the world of specialty coffee. Follow Michael on X (formerly known as Twitter) @MSidgwick for more!