4. Zack Ryder
The Long Island Iced Z, Zack Ryder is one of the superstars who has used social media for his own benefit. Starting a new YouTube show in - 'Z! True Long Island Story!' - Zack Ryder proved how creative he could be, and he took small, subtle jabs at the WWE for not pushing him, and disregarding him. Eventually, the fans noticed his shows, and he became a hit. The fans realized how entertaining and charismatic he was, and the fans supported Ryder on his mission. Zack Ryder had become an internet sensation, and while he took shots at the WWE, the WWE noticed it, and pushed Ryder, slowly and steadily. Ryder was featured on RAW, and he became the United States Champion. He was heavily featured in story-lines, and he had accomplished his goal. The world was on his feet, and suddenly, WWE realized a way to spoil it all, and buried him to obscurity. Ryder tried to garner the fans' support again, but it ended up falling apart, and now, Ryder finds himself back to square one, with nothing to do. Recently, Ryder has released a new video which pointed at him turning heel, yet, I don't think that is possible, since he lost in a squash match again, to Big E Langston on RAW. However, if Zack Ryder were to jump companies and move to TNA, then imagine what IMPACT and Dixie Carter would have done. Knowing the mindset of Carter and Hogan, if Ryder would have been in TNA while he had the fans' support, TNA would have easily become a mainstream company. Obviously, Ryder would have become a World Champion, but now, if he debuts in TNA, he could feud with Robbie E, or he could tag with him and win the tag team champions. The X Division is also a great area for Ryder, yet he's stuck in obscurity, and there's no way out. It's the WWE's and Ryder's fault.