6 Reasons Why WWE Must End This Brock Lesnar Insanity
The Worst Big Thing
It stands to reason that Brock Lesnar would be the name on everybody's lips yet again despite not appearing on WWE television since April's Greatest Royal Rumble and (still) not confirming his future involvement in other events despite clinging on to the long-dormant Universal Championship.
It's all part of the weird relationship the company have cultivated with the 'Beast', in which he rampantly abuses his privilege at the expense not just of Vince McMahon's mammoth cheque book but also the men and women that continue to carry the show in his absence.
Yes, the objective of something as dangerous and stupid as pro wrestling is to make money, get in, and get out, but Lesnar's aggressive lack of interest in his responsibilities as a performer remain completely insulting to his long-suffering colleagues - the ones that grind themselves to dust in the ring and rob themselves of credibility reciting scripts backstage - that have to do things he'll never remotely have to worry about.
The company can't even frame angles around his absence. Kurt Angle attempted some in-character tweeting about him in order to promote why WWE's real booking had abandoned a multi-man plan at Extreme Rules, but the world no longer allows for such kayfabe when Brock himself is smashing it to pieces anyway. And yet, they'll undoubtedly attempt again next month and expect a different result...
6. It's Damaging The Universal Title
Lots of links between CM Punk's 2011-2013 WWE Championship reign and Brock's current death-grip on the Universal Title were shooed away by those that felt the two were incomparable. They were, but not remotely for the reasons most fell upon. A slightly different name didn't make the difference any more than the colour of the leather strap - both denoted a position afforded to the performer by the organisation to lead and lead by example.
Punk wanted to be a real Heavyweight Champion and even then still failed to garner the respect his reign deserved. Main events were still afforded to John Cena even when the angles were absolutely abysmal, whilst the 'Voice Of The Voiceless' toiled underneath ordinarily having matches that at least matched his status even when the place on the card didn't.
Conversely, Lesnar headlines almost every card he appears on regardless of how lousy the encounter ends up being or how little audiences react to his once-electric entrance. More WCW Hollywood Hogan than WWE Hulk, he's the both the organisation's biggest name and the business' biggest waste of money. Though he hasn't yet graffitied his initials on the title itself, he may as well have considering how far he's kept it away from anybody else.