It seems silly to say now, given how well Alexa Bliss eventually took to the role, but about 18 months ago many were predicting that Eva Marie could be tasked with spearheading the SmackDown women's ranks as the division's top heel.
This stemmed from a couple of factors, the first being that she seemed to be one of the few women drafted to SmackDown who looked capable of playing what you might refer to as a natural heel. She also appeared to command a lot of backstage support, her superiors seemingly convinced she possessed the raw tools to go all the way to the top.
But things turned sour incredibly quickly thereafter. Marie was suspended by WWE for a wellness policy violation in August, and culled from the upcoming SummerSlam card as a result. From that, she never really recovered, for reasons that aren't entirely clear.
Reading between the lines, it's possible that the 33-year-old simply decided of her own accord that wrestling was no longer for her. Instead, she appears set on pursuing a career on the silver screen, something that has gone well for a handful of her contemporaries.