7 Times WWE Ruined Rusev

Goldberg wasn't laughing with you, Ru-Ru...

Rusev Lana
WWE.com

Spend a few minutes browsing through Rusev's Twitter or Instagram accounts and you'll see someone with bags of personality who shares an often childlike relationship with his wife Lana. The Rusev on social media is different to the one WWE portray on television.

Don't let this whole 'Rusev Day' gig fool you; even armed with a likeable gimmick that's getting over, everyone's favourite Bulgarian is a bit of an afterthought on SmackDown. Hell, recent reports suggest he was only put in the US Title scene at WrestleMania 34 because he threatened to leave WWE.

That's not good, but it's been a long time coming. If Rusev is frustrated with his spot in the company, nobody can blame him.

Since calling up Alexander (yes, he used to have a first name) from NXT, creative have consistently let Rusev down when it matters most. Is he the victim of his own bubbly personality? Perhaps, but that's no excuse for WWE ruining his potential over the years...

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Lifelong wrestling, video game, music and sports obsessive who has been writing about his passions since childhood.