Chris Jericho will surely go down as one of the industry's most creative minds of all-time.
The Ayatollah of Rock'n'Rolla has been in the wrestling game for well over 20 years - and yet his on-screen persona has remained fresh thanks to his unrivalled ability to reinvent himself with each new angle.
But - here's something that may shock you - the Canadian wasn't the one who came up with the "List of Jericho" concept that caught fire last year during his much-acclaimed friendship with Kevin Owens. In fact, it was the brain-child of former ROH star Jimmy Jacobs, who now earns his keep as a writer in WWE.
Whilst Y2J may not have conceived the idea, it's hard to imagine anyone else on the roster getting it over with quite the same success - so hats off to the both of them, really.