Indeed, the road has been rocky for an organisation that briefly presented itself as the Number Two promotion in North America, but a relatively stable year or so under the stewardship of D'Amore and ownership of Anthem Entertainment has resulted in the product quietly finding the sort of form that once made it such a viable opposition in the first place.
Subversively, it was at this point WWE elected to actually pay the group some attention.
The careers of AJ Styles, Samoa Joe and others were bolstered by clips paid for in a gentle agreement between the companies, whilst references to the company on television (no matter how derisory) and the WWE Network generated gasps from fans that bought into TNA's false narrative in the mid-noughties.
This newest coming-together has sparked fresh conversation about the possibilities of a sale or working relationship, despite Nordholm and D'Amore's flat denials about an intertwined future. But what if the decision was taken out of their hands? And what if such a deal actually favoured WWE more than whatever Impact Wrestling even is in 2018?
Square eyes on a square head, trained almost exclusively to Pro Wrestling, Sunderland AFC & Paul Rudd films. Responsible for 'Shocking Plans You Won't Believe Actually Happened', some of the words in our amazing Wrestling bookazines (both available at shop.whatculture.com), and probably every website list you read that praised Kevin Nash.