8 Things WWE Fans Need To Know About Candice LeRae

7. Ahead Of The Social Media Curve

While the social media explosion has had a detrimental impact on the wrestling business in many ways (particularly relating to the protection of kayfabe), its value as a promotional tool can't be denied. Countless wrestlers, independent or otherwise, have sent their visibility skywards through platforms like Twitter, Facebook, and YouTube, with The Young Bucks' Being The Elite series seen as the benchmark.

The Bucks weren't the first to master the 'Tube, though. Candice and her long-time tag partner Joey Ryan were producing short-form web videos documenting their travels around the independent scene long before the Jackson brothers. Sure, The Candice & Joey Show didn't draw BTE's monstrous viewing figures, but it played a big role in raising both performers' profiles, and it's tough to imagine either reaching their current level of prominence without it.

Most of the episodes are still present and correct on Ryan's YouTube channel, though there hasn't been a new one since May 2016. It's unlikely that the series was devised as a marketing tool, but it certainly became one, with its behind-the-scenes look at their careers giving fans even more to get invested in them as performers.

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Andy has been with WhatCulture for six years and is currently WhatCulture's Senior Wrestling Reporter. A writer, presenter, and editor with 10+ years of experience in online media, he has been a sponge for all wrestling knowledge since playing an old Royal Rumble 1992 VHS to ruin in his childhood. Having previously worked for Bleacher Report, Andy specialises in short and long-form writing, video presenting, voiceover acting, and editing, all characterised by expert wrestling knowledge and commentary. Andy is as much a fan of 1985 Jim Crockett Promotions as he is present-day AEW and WWE - just don't make him choose between the two.