AEW To Lose Sponsorship? Domino's PISSED After Pizza Cutter Spot

Domino's Pizza don't want a slice of that Nick Gage vs. Chris Jericho action...

by Andy H Murray
AEW Dominos Pizza cutter
AEW/Domino's Pizza

Domino's Pizza has released a statement on AEW's use of a pizza cutter as a weapon during this week's Fight for the Fallen main event, disavowing the stunt in the process.

Nick Gage wrestled Chris Jericho in a brutal, bloody deathmatch that brought a shocking level of violence to national television. The GCW pillar used the pizza cutter, his signature weapon, to cut Jericho throughout the bout. At one point, Dynamite went to commercial immediately after Gage had run it across his opponent's head.

A Domino's commercial. See for yourself:-

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This went viral for obvious reasons. Unfortunately for AEW, Domino's were less than amused, with spokesperson Jenny Fouracre-Petko saying the following to Front Office Sports' Michael McCarthy:-

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“We share the concerns expressed about this incident and the content of this TV-14 rated program, and are assessing our advertising presence on it going forward."

AEW has not issued a response, though IMPACT Wrestling's Matt Cardona, who defeated Gage to become GCW World Champion last weekend, has tweeted the following:-

Per data from Wrestlenomics, Gage vs. Jericho featured in one of Dynamite's highest-drawing segments this week. The show's last 15 minutes pulled in 1.179 million viewers - an increase of 93,000 on the previous quarter.

Channel Manager
Channel Manager

Andy has been with WhatCulture for six years and is currently WhatCulture's Senior Wrestling Reporter. A writer, presenter, and editor with 10+ years of experience in online media, he has been a sponge for all wrestling knowledge since playing an old Royal Rumble 1992 VHS to ruin in his childhood. Having previously worked for Bleacher Report, Andy specialises in short and long-form writing, video presenting, voiceover acting, and editing, all characterised by expert wrestling knowledge and commentary. Andy is as much a fan of 1985 Jim Crockett Promotions as he is present-day AEW and WWE - just don't make him choose between the two.