Backstage Update On WWE's Plans For Universal Champion Roman Reigns

How long will The Big Dog's run last, and who will he face next?

Braun Strowman Roman Reigns
WWE.com

Those hoping for a swift end to Roman Reigns' Universal Title run are about to be disappointed, because 'The Big Dog' won't be dropping the strap anytime soon.

This is according to Sports Illustrated's Justin Barrasso, who claims that WWE plan on building a long, long reign for Roman, who will presumably defeat Braun Strowman in at Hell In A Cell on 16 September.

Though the Strowman feud could conceivably last for several pay-per-view cycles, SI also reckon that Drew McIntyre is being lined up as Reigns' next opponent. With McIntyre and partner Dolph Ziggler seemingly siding with Braun on this week's Raw, it'd be a logical continuation of current storylines, and wouldn't take much effort to put together.

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Drew's main event ascension is something many fans have been pining for since the Scot's first run with the company. He has been subtly positioned as the star of his main roster double-act with Ziggler, and at the very least, him vs. Reigns is a fresh pairing.

As for Roman, while a repeat of Brock Lesnar's tedious 504-day run seems unlikely, all signs point towards an extended reign. At least he'll be on television every week...

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Andy has been with WhatCulture for six years and is currently WhatCulture's Senior Wrestling Reporter. A writer, presenter, and editor with 10+ years of experience in online media, he has been a sponge for all wrestling knowledge since playing an old Royal Rumble 1992 VHS to ruin in his childhood. Having previously worked for Bleacher Report, Andy specialises in short and long-form writing, video presenting, voiceover acting, and editing, all characterised by expert wrestling knowledge and commentary. Andy is as much a fan of 1985 Jim Crockett Promotions as he is present-day AEW and WWE - just don't make him choose between the two.