WhatCulture.com is pleased to announce that the latest release from its publishing division - Development Hell: The NXT Story - is available for pre-order NOW!
Penned by former Power Slam scribe and WhatCulture.com’s own Michael Sidgwick, the book chronicles the history of WWE’s NXT brand.
When the WWF won the expansion and Monday Night Wars, the Sports Entertainment monolith was left without their spoils. With no mettle-testing proving grounds remaining - at least, those he deigned to acknowledge - Vince McMahon had to create the next fleet of superstars by himself, from scratch. He did so with a curious detachment and myopic slant. His gift of creating stars was vaunted, especially per company rhetoric - but as his company wandered aimlessly along the post-Attitude Era landscape, the evidence betrayed the bluster.
Part oral account of - and part insight into - the often inscrutable machinations of WWE’s in-house talent production factory, Development Hell: The NXT Story chronicles the requirement behind and history of its developmental system.
Documenting also the subsequent transition to NXT, this is a tale of fluffy ducks, jelly doughnuts, physical abuse, inexplicable budgets - and of how WWE grasped the elusive concept of critical acclaim.
Pre-order your copy right now for May 2nd release.