Do WWE Know What They Are Doing?

WWE.com
WWE.com
I ask, when the company€™s Executive Vice President of Creative and veteran ring performer receives roaring applause for pummeling the company€™s supposed top babyface, can we really say that WWE is blind to the fact that fans don€™t like Roman Reigns? Triple H is not an idiot. That€™s too easy an answer. Something else is going on. WWE is trying to break down the traditional roles of €œface€ and €œheel€, to let fans see between the lines and judge superstars as dynamic characters with intentions that vary beyond the moral limits of good and evil. Let€™s return to Raw in order to unpack that. Part of the reason the crowd was so jazzed up at Raw€™s closing segment was because they were riding on the heels of Shane McMahon€™s explosive and totally unexpected return. Shane-O-Mac revealed himself as a sort of power behind Stephanie€™s throne. And like fans, he has had enough of the company€™s mismanagement. In an incredible fourth-wall-leaning bit of meta-commentary, Shane rubbed Stephanie€™s face in WWE€™s poor performance in recent months:
€œYou and your husband Triple H have been running this company into the ground. Let€™s take a few indicators. Let€™s look at the stock, let€™s look at ratings, let€™s look at the plethora of talent injuries €“ all under your watch, all under your auspices, down into the ground. Great job."
WWE.com
WWE.com
Shane went on to demand that Vince give him control of Raw. Instantly, he became the hero the fans craved. But then Vince gave Shane his conditions: Shane would have to beat The Undertaker in Hell in a Cell at WrestleMania in order to get his way. Much has already been written about the ambiguity surrounding the booking, and it is clear that this will not be an easy plot twist for fans to get behind. Fans want nothing more than for Shane to cease control of Raw. Even if it were only kayfabe, it would symbolize a shift away from the same-old, same-old. At the same time though, no one wants to see The Undertaker lose at WrestleMania again, especially since this could possibly be his last. In other words, there is no hero, and there is no villain. There is no face and heel, good and evil. What WWE does, then, is force fans to cheer or boo based on how they want the story to play out, rather than based on simple emotional reactions to hero and villain roles. And this isn€™t new. The split from the face/heel dichotomy is long underway.
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Derek Gerard hasn't written a bio just yet, but if they had... it would appear here.