How WWE Is About To Expose Its Biggest Myth

Up against it.

As a critic with his emotional investment in the product long since eroded, it often feels from this distance like longstanding WWE fans are loyal to a set of initials and their own cherished, subjective memories, as if they can inform what happens next in an overarching narrative with no direction - that because for example they associate the Intercontinental Title with championing artistry, historically, that must mean a performer like Andrade might embark on a meaningful run with it at some point. Talent and symbolism doesn't make for meaningful product, but those initials get a pass because they once meant something.

The company isn't the same company as it was, all those years ago. The change from it is dramatic, and at odds with the perception that the company is inflexible to change. Perhaps improvement is the word.

Bobby Heenan's breathless motormouth wit has been replaced by the cruel, caustic Corey Graves. The bright, eye-catching colour palette has been stained in dull primary for years. The white hot crowds are now eerily quiet on arena shows. The heart-melting reconciliation of Randy Savage and Miss Elizabeth has long since given way to Eva Marie smashing Zack Ryder in the balls and Lana putting Rusev's in her purse. This company was built on babyface triumph, and chugs along now on the fumes of heel heat, as the villains drone in promos with sickly, smug grins. Vince McMahon's poolside booking team once mapped intricate sagas spanning years, but now, with an overstuffed team of hacks drafted in from different disciplines incompatible with pro wrestling beneath him, the COO cannot stay loyal to an idea for long.

In the case of several key WrestleMania 36 matches even prior to the unfolding global event, he stayed loyal for a few weeks.

CONT'D...(1 of 6)

Advertisement
In this post: 
AJ Styles
 
First Posted On: 
Contributor
Contributor

Michael Sidgwick is an editor, writer and podcaster for WhatCulture Wrestling. With over seven years of experience in wrestling analysis, Michael was published in the influential institution that was Power Slam magazine, and specialises in providing insights into All Elite Wrestling - so much so that he wrote a book about the subject. You can order Becoming All Elite: The Rise Of AEW on Amazon. Possessing a deep knowledge also of WWE, WCW, ECW and New Japan Pro Wrestling, Michael’s work has been publicly praised by former AEW World Champions Kenny Omega and MJF, and surefire Undisputed WWE Universal Champion Cody Rhodes. When he isn’t putting your finger on why things are the way they are in the endlessly fascinating world of professional wrestling, Michael wraps his own around a hand grinder to explore the world of specialty coffee. Follow Michael on X (formerly known as Twitter) @MSidgwick for more!