How WWE Ruined The One Thing That Made It Great

seth rollins
WWE.com

Rollins attacks guys with steel chairs backstage and says cool sh*t afterwards. Why, with a dry cool wit like that, Seth Rollins could be an action hero! Vince McMahon thinks, not realising it’s a f*cking Simpsons gag. Seth Rollins is reduced to a pathetic simpering wreck when confronted by The Fiend. He’s so scary! He does a pro wrestling hold that doesn’t actually kill people! Time to cry!

Seth Rollins cries. The man cries because he is scared. He’s a baby, all right, Jesus wept. The great, fearless babyface, who would rather get the sh*t beaten out of him than show cowardice, literally cowered in fear. Seth Rollins is the WWE 2K20 version of 2K15 Roman Reigns, and it is an outrageously awful bit of business. The fans wanted to cheer Seth Rollins. WWE pushed Seth Rollins. WWE turned Seth Rollins into a lamentable geek. He aims for Jon Snow, but he’s Theon Greyjoy, and Vince McMahon laughs with lis lopped-off c*ck in his hand. We’ll find that c*ck of yours in the next town, pal, he says, using that notorious Jedi mind trick.

??????

Profit.

And it’s not just Seth Rollins, and it’s not just the top babyface role. It’s every WWE babyface, and helpfully, Becky Lynch is the rule-proving exception.

CONT'D...(2 of 5)

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Contributor
Contributor

Michael Sidgwick is an editor, writer and podcaster for WhatCulture Wrestling. With over seven years of experience in wrestling analysis, Michael was published in the influential institution that was Power Slam magazine, and specialises in providing insights into All Elite Wrestling - so much so that he wrote a book about the subject. You can order Becoming All Elite: The Rise Of AEW on Amazon. Possessing a deep knowledge also of WWE, WCW, ECW and New Japan Pro Wrestling, Michael’s work has been publicly praised by former AEW World Champions Kenny Omega and MJF, and surefire Undisputed WWE Universal Champion Cody Rhodes. When he isn’t putting your finger on why things are the way they are in the endlessly fascinating world of professional wrestling, Michael wraps his own around a hand grinder to explore the world of specialty coffee. Follow Michael on X (formerly known as Twitter) @MSidgwick for more!