If WWE Was Being Honest About Vince McMahon
“YOOOUUU’RRRE FIRRRRRRRRREED!”
This week’s RAW didn’t feel like a stop on the Road to WrestleMania.
WWE built a programme between Dana Brooke and Natalya (!), muted excellent talker EC3, who isn’t so excellent that we’re desperate to hear him talk, had new tag act Heavy Machinery job for the second time in six days, had Mojo Rawley rant into a mirror, turned Nikki Cross heel, and in part built the show around a returning midcard nostalgia act in Jeff Jarrett. In many ways, this was very much an experimental, throwaway show held in the post-‘Mania doldrums, albeit one compromised by Seth Rollins’ knee injury. Lacey Evans didn’t appear, nobody missed her.
That’s the lede from all this: the four new acts feel positively normal, and they’re not even exclusive to a brand yet. They’ve been around for barely a month. The WWE brand is a greedy beast that consumes and normalises everything, even, as this week indicated, the most special season on the calendar. This week was yet another micro symptom of the macro malaise: main roster programming is a black hole of inconsequential, impulsive narrative (what does a roll-up win do for EC3?) into which all stars are destroyed. That brand is the star, is the take going around.
And the brand isn’t over.
If WWE was being honest about Vince McMahon, the company would realise that there has never been a better time for the COO to step down.
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