Lars Sullivan Misses WWE Live Events, Key Sponsor Comments

"We share in your shock and disgust."

Lars Sullivan
WWE

The subject of historically troublesome comments made by Lars Sullivan resurfaced this week, with the WWE superstar at long last issuing a statement apologising for unfortunate utterances he made in years past.

However, this matter seems a long way from being settled. Whether it had to do with the online controversy rearing its ugly head once more or not is difficult to say, but Sullivan did not appear at either of the WWE Live Events in Helsinki, Finland or Marseille, France yesterday (obviously he'd have struggled to be on both), despite featuring on Thursday's show in Dublin, Ireland.

His sudden absence from the European tour came on the same day he moved to apologise for his problematic past comments. Funny, that.

To add fuel to Sullivan's current fire, a Reddit user e-mailed WWE's chief sponsors Mars Wrigley, to make them aware of the performer's historical transgression. The company has since apparently responded with the following letter:

“Dear Loyal Consumer,

Thank you for reaching out to Mars Wrigley Confectionaery with your comments.

We learned of Lars Sullivan’s comments recently and share in your shock and disgust. As a values-based company, we find his behavior abhorrent and unacceptable. We have engaged the WWE to discuss this situation and seek to understand what actions they will take to swiftly address this matter.

We hope this information is helpful and wish you a great day!

Your Friends at Mars Wrigley Confectionery”

Fans put enormous pressure on Mars after WWE announced their WrestleMania Women's Battle Royal would be named in honour of The Fabulous Moolah. Once the sponsor got wind of the outrage - and expressed their disapproval - WWE did a quick U-turn.

It seems some are hoping Sullivan will receive the same sort of retribution.

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Editorial Team
Editorial Team

Benjamin was born in 1987, and is still not dead. He variously enjoys classical music, old-school adventure games (they're not dead), and walks on the beach (albeit short - asthma, you know). He's currently trying to compile a comprehensive history of video game music, yet denies accusations that he purposefully targets niche audiences. He's often wrong about these things.