The Big Mac is back.
Returning on Tuesday night instead of his usual centrepiece spot on his flagship broadcast, Vince McMahon will invade SmackDown Live! for the first time ever, ostensibly to give his son quite the ticking off for his physical involvement in storylines following last week's Kevin Owens kick-off.
In reality, as McMahon himself would say, it's all about the monnnaayyy. Specifically in this case, the television rights fees. Ratings for both Raw and SmackDown have plummeted and plateaued respectively in 2017, with WWE appearing keen to arrest the slide with a selection of blockbuster encounters on the broadcasts in recent months used to break up the monotony of the segment-squash-segment-tag main event formula the company have clung to for the better part of two decades.
And to his credit, Vince still delivers numbers. Smartly reducing his television time in the last decade, McMahon has become an enjoyable rarity again, resisting what was at various times an urge to make himself an almost ungainly presence on his own show. Drawing curious eyes whenever he appears, his placement on the show has become symbolic of something groundbreaking, or has at least maintained a veneer of importance.
Landing everywhere between incredible and insufferable during his 20 years as the Mr McMahon character, Vince has ran the gamut whilst running the show. But like the little girl with the little curl, when he was good, he was very very good, but when he was bad, he was horrid.