Insane New Baron Corbin WWE Gimmick Revealed?

Does this new trademark filing forecast Baron Corbin's wacky WWE future?

Baron Corbin
WWE

In what may forecast a gimmick for Baron Corbin, now that he has lost the right to call himself SmackDown's "King", WWE has filed a trademark application for "Happy Corbin".

WWE applied for the trademark on 25 June, seven days after Corbin lost his Battle for the Crown to rival Shinsuke Nakamura on SD. Nakamura has since taken his literal crown and apparently his regal gimmick as well, having celebrated on last week's show. Baron, meanwhile, looked utterly miserable in the locker-room.

Corbin had been working the King gimmick since winning the 2019 King of the Ring tournament in September 2019. Now, he isn't even listed as "King Corbin" on WWE.com's roster page anymore.

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"Happy Corbin" wasn't the only trademark application WWE filed for last week, though, with the company also going after "Nikki ASH". This comes after Nikki Cross appeared to rename herself "Nikki Almost A Superhero" on this week's episode of Raw.

WWE is pursuing the trademarks for the following purposes (h/t Fightful):-

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G & S: Entertainment services, namely, wrestling exhibitions and performances by a professional wrestler and entertainer rendered live and through broadcast media including television and radio, and via the internet or commercial online service; providing wrestling news and information via a global computer network; providing information in the fields of sports and entertainment via an online community portal; providing a website in the field of sports entertainment information; fan club services, namely, organizing sporting events in the field of wrestling for wrestling fan club members; organizing social entertainment events for entertainment purposes for wrestling fan club members; providing online newsletters in the fields of sports entertainment; online journals, namely blogs, in the field of sports entertainment.

On top of this, WWE has also applied to trademark the old World Class Championship Logo:-

G & S: Entertainment services, namely, a continuing program about sports and entertainment accessible by means of television, satellite, audio, video, web-based applications, mobile phone applications and computer networks; entertainment services, namely, television shows about sports, entertainment and general interest rendered live and through broadcast media including television and radio, and via the internet or commercial online service; entertainment services, namely, the production and exhibition of professional wrestling events rendered live and through broadcast media including television and radio, and via the internet or commercial online service; entertainment services, namely on-going reality based television programs rendered live and through broadcast media including television and radio, and via the internet or commercial online service; providing entertainment and sports news and information via a global computer network or commercial online service; entertainment services, namely, provision of information and news about sports, entertainment and general interest rendered live and through broadcast media including television and radio, and via the internet or commercial online service; providing information in the fields of sports, entertainment and general interest via an online community portal; providing a website in the field of sports, entertainment and general interest; fan club services, organizing and staging events with fan club members, promoting the interest and participation of fan club members, and providing an online community forum for fan club members; Providing online newsletters in the fields of sports entertainment; online journals, namely blogs, in the fields of sports entertainment; entertainment and educational services, namely, ongoing multimedia programs in the field of general human interest, distributed via various platforms across multiple forms of transmission media; providing entertainment information regarding ongoing television programs via a global computer network; production of television programs; production of multimedia programs.

We look forward to watching Happy Corbin smiling his way through this week's episode of SmackDown.

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Channel Manager
Channel Manager

Andy has been with WhatCulture for six years and is currently WhatCulture's Senior Wrestling Reporter. A writer, presenter, and editor with 10+ years of experience in online media, he has been a sponge for all wrestling knowledge since playing an old Royal Rumble 1992 VHS to ruin in his childhood. Having previously worked for Bleacher Report, Andy specialises in short and long-form writing, video presenting, voiceover acting, and editing, all characterised by expert wrestling knowledge and commentary. Andy is as much a fan of 1985 Jim Crockett Promotions as he is present-day AEW and WWE - just don't make him choose between the two.