The Rise & Fall Of WWE NXT

A beloved brand left for dead as Triple H kicks off, WWE kicks the cat & Bron Breakker kicks an X.

Bron Breakker
WWE

In the wake of yet another seismic week within WWE's increasingly chaotic corridors of power, it will surely go unmentioned that the company made a complete fool of one of their biggest stars in a segment designed to utilise his presence for a greater good. And this isn't even in relation to a multi-time World Champion being given "Freakin" as an actual working middle name.

No, this was the week WWE made a complete liar out of the newly-turned babyface AJ Styles.

'The Phenomenal One' was sent to NXT 2.0's New Year's Evil show to confront Grayson Waller ahead of the eventual match between the two. That half of his promo was common-or-garden WWE Content. You know the sort; babyface points out glaring foibles of the heel, heel refutes and rebukes using words and sentences nobody would in real life, babyface treats a tap-in like the greatest zinger in comedy history, heel refuses to do the job he's been paid (and shown up) to do, match booked for another time.

But what was Styles doing before? Ahead of this listless verbal joust, he was putting over NXT as a place of rich history and prestige, informed by the countless folk he's worked with who came through an illustrious and beloved system. It felt a bit weird in the moment - the 2.0 Arena is many things but prestigious isn't one of them - but it was reduced to total nonsense by the end of the show let alone the working week.

In the evening's main event Bron Breakker literally booted history in half before beating one of the brand's last stewards for the show's top prize. WWE were having their cake and farting on it too, but Vince McMahon really must think nothing's funnier than sh*t because they followed through on that messaging emphatically 24 hours later.

CONT'D...

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Michael is a writer, editor, podcaster and presenter for WhatCulture Wrestling, and has been with the organisation over 7 years. He primarily produces written, audio and video content on WWE and AEW, but also provides knowledge and insights on all aspects of the wrestling industry thanks to a passion for it dating back over 30 years. As one third of "The Dadley Boyz", Michael has contributed to the huge rise in popularity of the WhatCulture Wrestling Podcast, earning it top spot in the UK's wrestling podcast charts with well over 50,000,000 total downloads. He has been featured as a wrestling analyst for the Tampa Bay Times and Sports Guys Talking Wrestling, and has covered milestone events in New York, Dallas, Las Vegas, London and Cardiff. Michael's background in media stretches beyond wrestling coverage, with a degree in Journalism from the University Of Sunderland (2:1) and a series of published articles in sports, music and culture magazines The Crack, A Love Supreme and Pilot. When not offering his voice up for daily wrestling podcasts, he can be found losing it singing far too loud watching his favourite bands play live. Follow him on X/Twitter - @MichaelHamflett