WWE Shop are selling a new Undertaker shirt, with the term 'Deadman Inc' and a biker style 'Vengeance Unearthed' demon logo. Deadman Inc was the term Undertaker used in his 2000-2003 run as a more realistic biker character. The new shirt could be an indication that he is re-embracing that more serious role, as he looks for a more legitimate narrative against Brock Lesnar at SummerSlam 2015. The Undertaker character is loved by the fans, while the biker gimmick was less popular. But bringing back that legitimate angle to his persona could make sense for the big Lesnar match. Fans already got a feel for that when the two brawled on the Raw after Battleground. It was all about a straight up fight between two badasses. Taker is famed for having an ego when it comes to wanting to be viewed in legitimate tough guy fights. Perhaps it was his call to ditch the far fetched aspects of The Undertaker character and go with the more tough guy look for SummerSlam. If he's fully embracing the Deadman Inc role, it could be a cool pop moment to see him rolling out on the bike again at the August 23rd special. The new line of merchandise also gives hope that he'll be continuing with WWE beyond SummerSlam. If he's fit, the company could badly use him on every special this year. He'd be a major draw for the all important Network subscriptions. He's currently booked on the October tour of Mexico, which could be an indication that he'll be doing something at Survivor Series the following month.
