WATCH: Bray Wyatt Unboxes 'Fiend' Funko Pop In Firefly Fun House

Toy Story 5.

Bray Wyatt
WWE

Number One merchandise-seller and WWE cash cow Bray Wyatt has made a special Firefly Fun House to promote his new 'Fiend' Funko Pop, just in case anybody still thought this gimmick was more about creative endeavour than naked financial exploitation.

The Universal Champion will find out his next opponent when Daniel Bryan, The Miz and Baron Corbin go to battle in a SmackDown triple threat on Friday, but there's no point pretending that matters as much as how many toys they can flog before this version of Wyatt runs out of steam like the last one did.

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The Amazon exclusive will surely be a hit with a collectors and Fiend merchandise fans that have disposable income left over after dropping the better part of $6000 on the special edition Universal Championship.

Enjoy the video above if Funkos or Bray are your thing, or give it a miss if you'd still like to suspend your disbelief about a gimmick that was, briefly, the highlight of the entire wrestling year and a transcendent turning point for a professional wrestler. More on this if and when they have more tat to shift.

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Michael is a writer, editor, podcaster and presenter for WhatCulture Wrestling, and has been with the organisation over 7 years. He primarily produces written, audio and video content on WWE and AEW, but also provides knowledge and insights on all aspects of the wrestling industry thanks to a passion for it dating back over 30 years. As one third of "The Dadley Boyz", Michael has contributed to the huge rise in popularity of the WhatCulture Wrestling Podcast, earning it top spot in the UK's wrestling podcast charts with well over 50,000,000 total downloads. He has been featured as a wrestling analyst for the Tampa Bay Times and Sports Guys Talking Wrestling, and has covered milestone events in New York, Dallas, Las Vegas, London and Cardiff. Michael's background in media stretches beyond wrestling coverage, with a degree in Journalism from the University Of Sunderland (2:1) and a series of published articles in sports, music and culture magazines The Crack, A Love Supreme and Pilot. When not offering his voice up for daily wrestling podcasts, he can be found losing it singing far too loud watching his favourite bands play live. Follow him on X/Twitter - @MichaelHamflett