Why WWE Needs A NEW Pipebomb Moment

Making the brass ring a reality.

Finn Balor pipebomb
WWE.com

When CM Punk delivered with his own incendiary words his infamous, awesome Pipebomb promo on the June 27, 2011 RAW, change was not on WWE’s agenda. Punk was simply instructed to sell a pay-per-view with the near-full creative license he was so disgruntled without.

This disgruntlement manifested as an astonishing tirade against the philosophy marring the entire company. He threatened to leave with the WWE Heavyweight Title, but the subtext was clear: he was going to stay and drive us forward into a new meritocratic era in which in-ring work, devised promo skills and crowd reaction would dictate what we see on flagship television - not the drastic, out-of-time whims of a “millionaire who should be a billionaire”.

Did anything truly change in its aftermath?

On the surface, very little.

Promos remained scripted, all too often to a risible extent. John Cena remained the face of the company. Punk, the iconoclastic rebel, found himself in the role of scab as The Miz - a company man if there ever were one - led a revolt against the WWE machine in one of several abandoned, inexplicable storylines. The simmering tension between CM Punk and Triple H ultimately resulted, after an unflattering PPV match and a sudden, nonsensical peace treaty, in babyface Triple H Vs. Kevin Nash (!).

CONT'D...

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Michael Sidgwick is an editor, writer and podcaster for WhatCulture Wrestling. With over seven years of experience in wrestling analysis, Michael was published in the influential institution that was Power Slam magazine, and specialises in providing insights into All Elite Wrestling - so much so that he wrote a book about the subject. You can order Becoming All Elite: The Rise Of AEW on Amazon. Possessing a deep knowledge also of WWE, WCW, ECW and New Japan Pro Wrestling, Michael’s work has been publicly praised by former AEW World Champions Kenny Omega and MJF, and surefire Undisputed WWE Universal Champion Cody Rhodes. When he isn’t putting your finger on why things are the way they are in the endlessly fascinating world of professional wrestling, Michael wraps his own around a hand grinder to explore the world of specialty coffee. Follow Michael on X (formerly known as Twitter) @MSidgwick for more!