WWE: 10 Booking Steps To John Cena Turning Heel On Daniel Bryan

John Cena and Daniel Bryan are this generation's Rock and Austin, two top level performers who both have claims to being the number one guy in WWE. It's inevitable that the Yes Movement icon and Cenation leader clash again, and when they do, it'll be bigger than ever before. Who will emerge from their next WWE title match as the face of the franchise? The stakes will never have been higher with both men so closely matched in star power right now... the consequences could be industry changing. We have seen it before: Austin and Rock both as mega-hot faces in 2001, clashing at WrestleMania 17 in much the same fashion as Cena and Bryan will meet at some point. When you've got two forces colliding with such shared dynamics, something has to give - we may finally see the long fabled John Cena heel turn. When exactly Bryan and Cena do meet is open to debate, but it's hard to envision how WWE's two top full timers don't meet at some point within the next year. It's a SummerSlam or WrestleMania level main event. The big concern about turning Cena heel is merchandise, but as Hogan and Austin proved in the past, you can still sell a whole load of products when wearing the black of the bad guy. For Daniel Bryan it would be the next chapter he needs in his story, WWE could build an entire year of unmissable television upon this rivalry. Nothing could be as hot for Bryan as a feud with John Cena. As for John it would extend his character relevancy for years to come. This is WWE's biggest money match they have, here we present the ten ways to book it and why it MUST culminate in a Cena heel turn on WWE's most popular star...
WWE Writer

Grahame Herbert hasn't written a bio just yet, but if they had... it would appear here.