WWE: 5 Ways To Eliminate John Cena's "50/50" Crowd Response

As World Wrestling Entertainment enters what it has branded its "New Reality," the company appears to be shedding much of its old branding and concerns. In the ring, the Undertaker's streak is a memory, now allowing for Wrestlemania to be marketed without significant heat being placed on the idea of how to give a rising star a rub while they're still being defeated. From a standpoint of commerce, the WWE Netork has altered the company's earning streams, insofar as the company is now clearly moving away from being dependent upon video and PPV as being a high-priority revenue stream. However, there is one nagging issue from the company's prior era that should absolutely be handled, that being allowing John Cena to gain a consistent babyface crowd response. As much as the question of "who is the face of WWE" was decided in a storyline between Daniel Bryan and Randy Orton, in reality, the answer to that question is John Cena. A main eventer for the past decade, he's absolutely been - time and time again - WWE's most dependable asset insofar as gripping in-ring performances and outside-of-the ring goodwill. But, as far as his responses from live crowds, the 50/50 split between cheers and boos not being addressed is something that may show WWE as being confused and/or lazy instead of WWE "letting their crowd tell the story." For a company that has excelled at so many other goals of late, firmly installing Cena as the undoubted top babyface he deserves to be should be a priority for World Wrestling Entertainment. Here are five ways to achieve this goal...
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Besides having been an independent professional wrestling manager for a decade, Marcus Dowling is a Washington, DC-based writer who has contributed to a plethora of online and print magazines and newspapers writing about music and popular culture over the past 15 years.