WWE have went full-steam ahead, all hands on deck, and any other transportation-themed idiom you care to think of with their upcoming Evolution pay-per-view in recent weeks, parachuting the likes of Trish Stratus into Raw to help promote the show scheduled for 28 October in Uniondale, NY.
50 stars are slated to appear, including a who's who of women's wrestling history. At least, the specific version of history told by the company (so no Gail Kim or Manami Toyota, in other words). Yet despite the company's best efforts to make the event as prestigious as possible, ticket sales are said to be stalling. Speaking on Wrestling Observer Radio this weekend, journalist Dave Meltzer fielded a question about how the 14,500 Nassau Coliseum was filling up:
"They’ve sold 7,000. About 2,400 of them went to scalpers. The building will probably end up full when all is said and done, but, it’s not nearly as hot a ticket as I expected it to be and the secondary market is not strong at all."
Admittedly, the show is over a month away, but selling just under half the capacity - with a third of those snatched up by resellers - is not a great sign. Meltzer continued:
"It’s much lower than most pay-per-views. It’s not a flop; but, it’s definitely weaker than probably any WWE pay-per-view in a long time."
Appetite for the show may be tempered by the fact only three matches have been announced so far - and the belief that Ronda Rousey is to be wasted opposite Nikki Bella. Whatever the reason, the struggling sales could have damaging implications for the promotion's continued push of women's wrestling. It's ironic: WWE finally give fans what they apparently want, and what do you know - they don't want it.
Benjamin was born in 1987, and is still not dead. He variously enjoys classical music, old-school adventure games (they're not dead), and walks on the beach (albeit short - asthma, you know).
He's currently trying to compile a comprehensive history of video game music, yet denies accusations that he purposefully targets niche audiences. He's often wrong about these things.