They don't like it when you compare WWE to New Japan Pro Wrestling.
To some, there is no comparison: Bigger automatically equals better, and financial success is not depressingly mutually exclusive to the creative process but somehow a commendation of it. To others, there is no comparison. New Japan's in-ring product is everything WWE's isn't: coherent, exciting, meaningful, eclectic, electric.
I can’t not draw the comparison here.
WWE promoted Extreme Rules ’18 in parallel with the beginning of the G1 Climax tournament. Your writer, pressed for time, was forced to make a choice: either sleep for a meagre four hours, watch Extreme Rules in its entirety and catch the top two G1 Night Two bouts, or sleep for longer and miss New Japan altogether. Given that a near-guaranteed five-star classic awaited, the former option was taken. The main event - Kenny Omega vs. Tetsuya Naito - was incandescent; bewitched by a ten minute final third of absurdly-paced, dynamite action, the Tokyo crowd, to a man, reacted like Vince McMahon did when Titus O’Neil botched at the Greatest Royal Rumble.
Kota Ibushi vs. Zack Sabre Jr. was a gruesome technical feast so expertly-worked that you felt Ibushi’s searing pain. After that, to miss the rest of the show - the content comes first, and WWE gets the hits, somehow - was deeply annoying.
Tired and already predisposed to hating this show, any attempt to actively try to care was almost immediately deflated.