WWE ran a total of 50 shows in January
2017, 22 of them house shows in January (11
Raw brand, 11 SmackDown brand). Interestingly, the return of John Cena to the SmackDown
touring roster seems to really be making a difference in live attendance.
house shows averaged 3,700 per show which beats the Raw house shows average
which was only 3,200 per show. AJ Styles main evented the SmackDown house shows
winning three-ways over Baron Corbin and John Cena and losing IC Title
challenges to Dean Ambrose. Roman Reigns and Kevin Owens were the lynchpins for
the Raw house shows with Roman beating Kevin Owens in singles matches or Roman
& Rollins beating Jericho & Owens in tag team encounters.
SmackDown’s average attendance number of 3,700
being higher than Raw’s house show attendance is even more impressive when you
consider that the Smackdown’s average includes the live events held on Monday
nights where they are competing with WWE’s flagship show airing on USA Network.
These Monday Night SmackDown house shows averaged a decent 3,200 per show. They
were spread between a low of 2,000 in Lake Charles, Louisiana on January 9 to a
high of 4,800 for Hidalgo, Texas on January 30. The Raw brand tours from Friday to Monday and
Smackdown tours from Saturday to Tuesday.
At this time, it still makes economic
sense to run a SmackDown house show on a Monday night.
Harrington is a pro-wrestling business analyst who writes about pro-wrestling
statistics at indeedwrestling.com and blogs about the financials of WWE at
wrestlenomics. You can follow him on Twitter at @mookieghana
I'm a professional wrestling analyst, an improviser and an avid NES gamer. I live in Saint Paul, Minnesota and I'm working on my first book (#wrestlenomics). You can contact me at email@example.com or on twitter (@mookieghana)